Tag Archive: Diana Kern


Last week we read about lifelong donors and the importance of cultivating such a donor base.  This week, we continue the conversation with resident resource specialist, Ann Gladwin about relationships and the secret to building them:

The Story

I had a nice chat with Marshall Howard the other day.  His book “Let’s Have Lunch Together” has been instrumental in my take on fundraising–though Mr. Howard still had to set me straight about the story.   The story is me, not the mission of the organization. That’s hard for most of us to grasp; we want to extol the virtues of our nonprofit’s impact on the community:  Look at the great strides we’re making… the number of people served!  According to Mr. Howard, this ‘story’ might rate a 6 out of 10–what about the remaining 4? 

I started to understand that it’s my relationship to the person I’m asking for support that is crucial.  Do they connect with the mission?  Perhaps, but it’s the fact that I asked them that is important.  And they are responding to me; I can ask a stranger for a donation to my cause, but I’m not likely to get results no matter for what I’m asking.  Ask someone I know for support?  Much more likely. 

Wow – that’s powerful!

Real Life Example

Mark Zuckerberg’s gift to Newark, New Jersey public schools serves as a real life example for this theory.   

Mr. Zuckerberg, 26, who grew up in Westchester County and now lives in California, has no particular connection to Newark. But in July, he and Mr. Booker met at a conference and began a continuing conversation about the mayor’s plans for the city, according to people familiar with their relationship.

From The New York Times

There’s that key word again, relationship.  I would treat it as a synonym for success.  

Get Connected

Another proponent of relationship building is Terry Axelrod, founder of Benevon (and guest writer on our blog last week).  She will present a Get Connected workshop for NEW in Detroit on Wednesday, April 27 (9am-10:30am).  This “Relationship Building for Fundraising” is yours to attend for free.  Sign up today!

Also visit Marshall Howard.com to find a multitude of free resources, including his blog. Get a fresh look at a tried and true method for bringing people into your organization.   

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Ann Gladwin is Resource Specialist for Nonprofit Enterprise at Work at our Ann Arbor office.  Feel free to contact Ann regarding any of the advice, tools or service mentioned in this post by email at agladwin@new.org or via phone at 734-998-0160 ext. 218.

You can contact Ann with questions on any aspect of nonprofit management.  Call for an appointment to use the Foundation Directory Online at either the Ann Arbor or Detroit office of NEW.

About NEW
NEW’s mission is to help nonprofits succeed by strengthening nonprofit management and offering solutions to issues facing our nonprofit community.

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By Diana Kern, Vice President of NEW

My favorite line in the nonprofit world is, “If you’ve seen one nonprofit board, you’ve seen one nonprofit board.”  Having served on many nonprofit boards and working with over 50 boards a year in southeast Michigan I see a lot of variations.  Depending on the mission, the board chair, the revenue situation, the strength of the board’s committees and many other assorted factors, I witness effective and productive boards, unengaged and completely detached boards, and all types in between.

 

Boards that stand out for me are ones that:

  • Have board chairs that create cultures of accountability (meeting attendance, committee work, returning emails, etc.)
  • Have passion for the mission
  • Partner with their top executive and think about ways to relieve pressure from that person
  • Make a meaningful, unrestricted annual donation
  • Are real ambassadors for the services, programs and mission of the nonprofit in their personal spheres of influence
  • Focus on their own productivity, succession and ability to affect mission accomplishment
  • Embrace training and education

What Area Executive Directors Say

In 2009 I engaged in an informal survey of executive directors in southeast Michigan.  I asked them, “Besides fundraising, what is the most important thing you need from your board members today.” Keeping in mind this was at the height of the recession and all of executive directors I spoke to wanted boards that would embrace fundraising, what I heard was really interesting.

 

They ranked their top three needs in the following order:

  • Passion for the mission
  • Be engaged (come to meetings, read your board packet before you come, provide vision)
  • Be an ambassador

 

In some cases I had executive directors tell me in confidence that they work around their boards because they provide no real value to mission.   I also had executive directors that are burned out from having to lead their boards through every step.   Sadly, I had many tell me that many of their board members do not even make a personal annual gift to the nonprofit.

Board’s rank a C+

The BoardSource Nonprofit Governance Index 2010, a survey of approximately 1,750 nonprofits from across the country, reported that chief executives give their boards a C+ on overall performance.  I don’t know about you, but if I ever came home with a C+ I would have had to spend evenings and weekends hitting the books!  Where did board members get the most failing grades?   They got poor marks for commitment, engagement and attendance, being ambassadors in the community, engaging in their own self-assessments, recruiting their own peers (building succession for the board) and of course, fundraising.  Interestingly, this national study mirrored my informal responses from southeast Michigan.

[The full report can be downloaded here ]

If you think about it, many of us have professions that require continuing education classes annually so we can continue to be at the top of our games.  However, to be a nonprofit board member you can just move from one board to the next, year after year, with no training.  You might have no idea what it means to be a good board member, what the best practices are today for boards or what the IRS and others are suggesting supports quality governance and transparency yet you could be responsible for oversight of thousands or millions of donor dollars.

 

Board Members Ask Yourself a Question

As a board member myself, I try to focus on how I can add value.   How do I add value to the board and how do I add value to the executive director?  Showing up to a meeting once a month, signing a conflict of interest statement, and writing a $100 check every year is not the behavior of quality board member in my opinion.    I also focus on avoiding micromanaging but I embrace my role as gatekeeper of the mission with the oversight requirements necessary.

 

The BoardSource Index also reported that 70% of nonprofit boards now have term limits.  I am a firm believer in terms limits, but that is a story for an entire other blog on another day.   However, when I join a board and I know that I have six years maximum to provide service I ask my self this question. “When I leave this board in six years can I leave knowing I left the nonprofit and board in a better position than when I got there?”  If I can’t, I think long and hard about accepting the volunteer role.   Being a board member today involves some heavy lifting if you take the role seriously.

 

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Diana Kern is the Vice President at Nonprofit Enterprise at Work.  Diana received the Randolph W. White Memorial Award for Community Service in 2003 for her dedication to ser ving the housing community and she is a certified trainer with the Institute of Real Estate Management.   Feel free to contact Diana regarding any of the advice, tools or services mentioned in this post by email at dkern@new.org or via phone at 734-998-0160 extension 230

About NEW
NEW’s mission is to help nonprofits succeed by strengthening nonprofit management and offering solutions to issues facing our nonprofit community.

Join our conversation!

-Comment on this post

-LIKE us on Facebook: http://www.facebook.com/NonprofitEnterpriseAtWork

-RT or connect to us on Twitter: http://twitter.com/new_org

You Can Change the World

by Diana Kern, VP of Programs for NEW

People I talk with understand how tough things are for many individuals, families and nonprofits in southeast Michigan, but they aren’t sure how they can help. When I suggest they volunteer for a local nonprofit they immediately think about volunteering for a single event, like collecting food, walking dogs at the shelter, or participating in a walk/run to raise money for a cause. These things are great and nonprofits need this type of help, but for those able to make a little bigger commitment, serving on a nonprofit committee or board is way to make a big impact!

There are over 20,000 charitable nonprofits in southeast Michigan, all with a boards and several committees. Community members who are willing to turn off Dancing With the Stars will likely find enough time on their hands to serve well on one of these boards or committees.

If you have never served in this capacity before, talk with people who have. They can share their experience with you. You can also talk to NEW. We can help you navigate this experience and make sure it is as meaningful for you as it will be for the nonprofit.

NEW also offers workshops that teach individuals about nonprofit board service. See below for upcoming dates and locations.

Your brain is needed just as much as your hands. As Margaret Mead shared with us, “never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has”.

Serving on a Nonprofit Board
Wednesday, May 27 | 3pm-6pm at the Chesterfield Township Library, 50560 Patricia Ave., Chesterfield, MI

Thursday, June 18 | 1pm-4pm at the NEW Center, 1100 N. Main, Ann Arbor

For community members interested in serving on a nonprofit board. Learn More. $55 per person, $40 for Detroit Regional Chamber Members, Michigan Nonprofit Association Members & Leadership Oakland Members.  Register now and save $5

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