By Neel Hajra, President & CEO
One of the best tools for job seekers and general networkers is the information interview. It’s one time where the ‘blah blah’ actually matters. These interviews give you a chance to create a safe environment for learning more about a person, a profession, an organization, or the nonprofit sector in general. It’s also an excellent method for building your networks – when done well, it quickly broadens your circle of colleagues and resources. Along the way, you also get the opportunity to impress someone with your skills and expertise.
I set aside time every week to meet with folks who want to do some or all of the above. I just realized that, over the years, I’ve developed an unconscious list of the do’s and don’ts. Instead of keeping this to myself, I figured should pass on these ideas in hopes of helping others make the most of their info interviews:
BEFORE YOUR INTERVIEW:
- Have (and share) a purpose: When you request an information interview, explain WHY you desire one. Networking for a job? Have some specific questions? I do like to chat with folks, but only when I understand why we’re gabbing
- Provide a bit of advance info: In addition to explaining purpose, email your C.V. as a point of background. I’ve also seen people make very good use of a single press article that mentions them. Just don’t send the kitchen sink, and also don’t expect that the recipient will read any of it in advance – bring hard copies too!
- Do your homework: One of my pet peeves is an individual who clearly has no idea who NEW is or what we do. It’s not that I really care about their knowledge of my organization, I simply use it as a gauge of how seriously someone is taking the interview. If someone can’t scan our website for five minutes before we meet, then there seems to be little reason for me to invest my own time or effort into the process.
AT THE INTERVIEW:
- Tell your story (the Cliff’s Notes version, that is!): Someone’s backstory is very important – it helps me understand what an interviewee is looking for and how I might be able of assistance. Just remember to keep it fairly succinct so that the whole conversation doesn’t turn into an A&E Biography…
- Be positive: I live in Michigan. The job market stinks. Some jobs stink too. People are frustrated. I get it. But if your frustration or negativity comes through too strongly in an info interview, you better believe that you’ll be pegged as a whiner. It’s okay to express frustrations relating to your job search or current position, but remember to frame the broader conversation around a positive theme. You don’t hate your current job, you’re looking to expand your horizons. You’re not totally sick and tired of the job hunt, you just can’t wait to devote your time and talents to a cause you believe in. And so on…
- Understand the view from the other side of the desk: The person you’re visiting is judging you from the moment you start chatting. “Is this someone I’m willing to introduce to my colleagues?”, “Is this someone I would hire?”, “Is this person notable in any way?”, “Do I like this individual?”, “Is this worth my time?”, and so on. If you understand this, you’ll be better prepared to make the most of your time.
- Remember that you’re receiving a favor: You might feel like these tips are one-sided and self-serving. Well, there’s a reason: none of my metrics as CEO include info interviews. Like everyone else, I have limited time to accomplish a lot for my organization. Info interviews aren’t “productive” in the sense of achieving my company’s primary mission. I, and many others, do info interviews out of a sense of courtesy and duty to support the sector. If your gratitude for this “gift” comes through, you’ll enhance your shot at making a positive impression. You DON’T need to kiss butt, and you DO deserve mutual respect, but treating the transaction like a gift will pay dividends!
AFTER THE INTERVIEW:
- Short Term Follow up: A simple thank you, whether by email or print, is a nice touch that demonstrates your professionalism. Also follow up promptly with any introductions that were made as a result of the conversation – otherwise the person who made the introductions for you might look bad!
- Reminders are Fine: Sometimes it’s easy for the person you interviewed with to lose track of promises made during the conversation. It’s okay (and smart!) to follow up with gentle reminders in the form of inquiries. Be sure to use a deft touch in terms of your tone and timing.
- Networks and advice are your two forms of capital: If someone agrees to meet you for an info interview, chances are that they WANT to help! They rarely can do so by offering you a job. Instead, people can offer you advice and connections. It’s more than talk – it’s information and introductions that can lead you to your future! So embrace these two forms of capital as the take-away value from your info interview.
- The Long View: Good information interviews don’t end after the meetings, or even after some follow-up advice or introductions. Instead, they create impressions that stick with your interviewers, and that can only lead to good things! Make the most of them and you WILL be rewarded eventually!
Thanks to Andresblah for the picture!











